A tribute to the 99ers: We are not invisible.

Monday, December 27, 2010

The 99ers blueprint for success is already written and available.

It's the last week of 2010 and 2011 can't get here fast enough. Unfortunately I said that in 2008 and 2009 as well. At least I've had the good fortune to ruminate on 2008, 2009 and 2010 from the same address so I am luckier than many. I'll revisit these thoughts at the end of 2011 and hopefully not have to schedule the same review for 2012.

Congress has gone home to spend Christmas with their families.  Enjoy your eggnog, Senator Kyl. 99ers are still trying to make a point with some powerful imagery. Here are just two examples, the latest from Donalee King (aka Paladinette) and a poignant tweet from @suzeyQ41.  I know that the 99er community is moved by these portraits of anger and despair.  Unfortunately if only 99ers are moved, 99ers are moving into tent cities. So what do the 99ers (and those soon to gain 99er membership) do? Well...

Sarah Robinson of Escaping Mediocrity teaches learning to swim by jumping into the pool and suggested anything by Seth Godin. In "small is the new big", the post "Bluegrass and the Cello Player",  page14 Seth writes: "If your target audience isn't listening, it's not their fault, it's yours. If one story isn't working, change what you do, not how loudly you yell." It's time for 99ers to change the message.

99ers also have to change the message delivery. Jane Hamsher from Firedog Lake laid out the new blueprint for 99er advocacy while discussing the plethora of legislation from the111th Congress on "The Last Word with Lawrence O'Donnell":

00:07:34Number two, it was the groups who would not take no for an answer.
00:07:39Get equal, the 9/11 health care.
00:07:41The first responders who came here, who demonstrated, chained themselves to the white house, who followed the president around and heckled and absolutely would not take no for an answer, who got their issues addressed.

The plan of taking it to the streets, peacefully but aggressively is a time tested success and the only path to survival for 99ers.

I'm not claiming it's easy to gather the long term unemployed with family obligations and no money to march on the White House.  The 99es need help with organization and funds. Hopefully, some of the working class advocates (NELP, U-Cubed, Working America) will take.  If not, 99ers will have to organize them(our)selves.

If I appear to be preaching, it's because I see no other way.  I am open to suggestions, can you make any?

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